Page 11 - Oliva & Toscani | One Minute Site Manifesto

[11]
Kill the Web’s sacred cows
From the visitor’s point of view,
your-Company’s-Web-site is your Company.
Your Company is made up of people, not
just products. This is why your visitors
expect to find a site made up of people,
life, dialogue. Not just products.
But the Web providers deny this equivalence and make you believe that your site is the company’s umpteenth marketing channel to be stuffed full of salesman’s bla-bla-bla.
<< Start thinking like your
visitors. Think that your site is
your Company, a family made up of
[persons] that people expect to
talk to. >>