Page 21 - Oliva & Toscani | One Minute Site Manifesto

[21]
Kill the Web’s sacred cows
The HOME PAGE Cover...
is the illegitimate child of advertising
it is only an institution that the Web
providers exploit to glorify the brand so
dear to the Company
it is the space on the site the graphic
artists take over from the company to give
vent to their artistic wanking
it forgets it is seen by flesh and blood
people, so it couldn’t give a damn about
conveying human warmth
it doesn’t tell the visitor anything useful
except for the racist message “compatible
with Explorer 5.x at 800x600”
it’s there only because the Web producers
don’t know how otherwise to sustain the
Site’s 3 totems: “Company”, Product”,
“Contacts”.