Page 29 - Oliva & Toscani | One Minute Site Manifesto
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Kill the Web’s sacred cows
Back in 1999 a reliable study by Zona Research showed that between 30% and 50% of users leave a Company’s Web Site if the waiting time for loading its pages exceeds 8 seconds.
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In 2001 a survey carried out by Digital Island even halved this
time showing that Web users are becoming less and less patient.
