Page 37 - Oliva & Toscani | One Minute Site Manifesto
P. 37
[37]
Kill the Web’s sacred cows
The second rip-off by the
[model] dumped on you is
that you have transferred
the whole Company brochure
onto the Site.
Now...
[A] Your Site will BLAH-ther on
in a self-praising monologue
nobody is interested in.
[B] Your pages are flooded with
words that aren’t read.
[C] Your Site has become a jungle
of pages.
