Page 40 - Oliva & Toscani | One Minute Site Manifesto
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One Minute Site Manifesto
> The Company monologue is not the
Web’s natural language
> The Company monologue is the
offspring of marketing and
advertising
> The Company monologue is cold
impersonal homogenised fare
> The Company monologue sounds
false and arrogant
> The Company monologue keeps
people at a distance from the
Company
> The Company monologue is not the
voice of the people in your Company
