Page 49 - Oliva & Toscani | One Minute Site Manifesto

[49]
Kill the Web’s sacred cows
The producers have hidden
from all you SBMs that the
visit to your Site by your
potential new clients lasts
on average [1 minute]
>> Just for once, instead of looking at the number of accesses to your Site, check personally in your statistics the [average length] of time each visitor stays on your Site.
(you’ll notice that we’re talking
about 1 Swiss minute, not an
Italian one!)