Page 51 - Oliva & Toscani | One Minute Site Manifesto
P. 51
[51]
Kill the Web’s sacred cows
Do you want to know why
your potential clients
only stay for-a-minute?
> Because they have little time to
waste and want to find what they
are looking for quickly.
> Because they surf on a parallel
basis: while they are looking at
your Site they are looking at
another 3 of your competitors at
the same time.
> Because when they find what they
want they don’t waste any more time
going into detail but get into
direct contact.
